To Begin With an Inspiration Caught Within a Blink

In 1956, at Vitalon Company’s predecessor – “Yuanshin Dahsiao Pharmaceutical Factory”, while the founder of Vitalon Mr. Hsu Chiou-jing and his father were discussing factory issues, Mr. Hsu wanted to take the vitamin tablet manufactured in the factory; however, no water was available at the time. He had to just take a soft drink nearby for the vitamin. Nevertheless, the vitamin tablet fell into the soft drink incautiously …. This dramatic incidence opened up Mr. Hsu’s mind immediately. He found that the melted vitamin in the soft drink not only tasty but also had benefits of vitamin supplement to human body. After several months, a brand new vitamin soft drink was born. The product immediately attracted the support from the consumer and had become the most popular beverage at the time.

In 1981, the founder, Mr. Hsu again caught the opportunity of the government promoting exercise, produced the first custom-made sports drink, Super Supau, which also immediately turned into a fashion. It not only led the trend of exercise but also speeded up the development of Vitalon Group.

In recent years, after taking over the vital responsibility of the company development, our company Chairman, Shao has imported modern organizational management method bringing Vitalon professional information technology. The ideas of marketing oriented and innovative research have led the development of company brands to continually produce Royal Tea Garden Tea, the first sugar-free green tea and Every Morning Healthy Tea, the first to be dual certified by National health Food Standards, making Vitalon’s health mission in realty.

After decades of exceptional management, Vitalon has developed from regional soft drink factory into one of the best international corporation. Vitalon is certain to successfully promote our series of popular beverages to every corner around the world.