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One day in 1956, a staff
meeting was in progress at the Yuan-hsing-da-hsiao-tang
Pharmacy. The company chairman--the father of
Vitalon's chairman--reached for a glass of soda
water instead of regular water to go with a few
of the company's vitamin pills. Through this happy
coincidence, Chairman Hsu discovered the idea
for a brilliant new product. By adding vitamins
to soda water, he created a beverage, which was
refreshing and delicious and at the same time
provided the benefits of vitamins. It became a
unique drink that was distinctive in its taste
as well as rich in nutrition. Several months later,
a bottle of this vitamin-enriched soft drink,
a product never seen before, came into being.
It won immediate approval from the public, and
quickly became popular throughout Taiwan. It was
the hit drink of its time.
In the decades that have passed since, Vitalon
has grown from a small local factory to a full-fledged
international beverage company, successfully introducing
its beverages to the every corner of the world. |
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