Since the beginning, Vitalon has stuck to the spirit of "Strive for Perfection, Lead in Innovation, Deliver Iconic Beverages, Create a Healthier Life." in developing healthy beverages for every consumer. We continue to research and launch health-focused beverages suitable for everyone. We produced Taiwan’s first health concept vitamin soda “Vitalon P”; the first sports drink “Super Supau”; the first bottled unsweetened green tea “Royal Tea Garden”; the first green tea to receive four national health food certifications “Every Morning Healthy Green Tea”; the first aseptic cold-filled PET bottled tea made with 100% Taiwan Four Season Tea leaves “Royal Tea Garden - Taiwan Four Season Tea”; the first unsweetened black tea received national health food certification “Every Morning Healthy Black Tea”, and “Ochaen Mugisui Barley Tea”, which is made with imported Japanese barley and consistently ranked No. 1 in the unsweetened barley tea market. From these milestones, we have developed a full portfolio of beverages that clearly demonstrates our commitment to our corporate philosophy.

At the same time, guided by the principle of “giving back to society what we take from it,” the Vitalon Welfare Foundation was established to promote a “Healthy Society” through public welfare initiatives. These include the Vimei Award, nurturing children’s artistic development from an early age; nationwide fitness promotion through the annual “10,000 People Hiking Event” and “Super Supau Cup Race”; advocacy for social well-being programs such as “Peaceful Society”, “Protecting Women and Children”, and “Find Your Happiness”; emergency relief efforts during major disasters at home and abroad. Through these ongoing efforts, we are committed to giving back to society.

For 70 years, we have continuously safeguarded consumers’ health with care and dedication. Looking ahead, we aim to develop healthier beverages for everyone.